Tires and the Marketing of America

Tire Construction All the recent talk about mysterious tire defects suggests it’s time for some background on how tires have developed to their present technological level, how tires are made, and how they respond to their conditions of use. Progress in tires has always dealt with the twin problems of strength and temperature management. A tire is basically a flexible rubber-impregnated fabric structure, given rigidity by the tensioning of its carcass of cord fabric by inflation pressure. Applied over this carcass is the part that rolls on the road—the rubber…